Free, and free to keep
Resources
The worksheets and calculators behind the letter. Each one is the version of a conversation I have most often, written down.
- Worksheet Most used
The Offer Teardown Worksheet
Twelve questions that turn a service you happen to sell into an offer someone can buy without a call.
Get it - Spreadsheet
The Cost Floor / Value Ceiling Calculator
A spreadsheet that finds the two numbers your price has to sit between, and the four things that decide where in the gap you land.
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